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Blue square emoji symbolizes fight against antisemitism

The campaign “is designed to raise awareness for the fight against antisemitism, specifically among non-Jewish audiences, and to help all Americans understand that there is a role for each of us to play in combating a problem that is unfortunately all too prevalent in communities across the country today,” said Kraft.

The blue square is appearing on television shows, digital billboards and social-media sites. It is sized at 2.4% of the screen or other surfaces to symbolize Jews making up 2.4% of the population yet being victims of 55% of religiously motivated hate crimes.